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AI Insights · Timothy · July 2022

Top 5 Ultracasual Games on Android in the UK - Q2 2022

Explore the performance of the top 5 ultracasual games on Android in the UK for Q2 2022, including trends in downloads, revenue, and active users.

Top 5 Ultracasual Games on Android in the UK - Q2 2022

In Q2 2022, the ultracasual gaming scene on Android in the United Kingdom saw some notable trends across the top 5 games. This analysis, based on data from Sensor Tower, covers the performance of Fill The Fridge, DIY Joystick, Draw it, Antistress - relaxation toys, and Pop it Fidget Toys 3D Games.

Fill The Fridge from Rollic Games had a varied performance. Weekly revenue peaked at $1.2K in late March but saw a general decline, ending June with around $466. Downloads showed a resurgence towards the end of the quarter, climbing from 36.3K in late March to over 30K by the end of June. Active users followed a similar pattern, starting at 115.5K and increasing to approximately 143K by the quarter's end.

DIY Joystick by CrazyLabs LTD experienced a significant drop in downloads from 60.7K in late March to just over 6.8K at the end of June. Active users also saw a decline from 56.2K to around 19.5K over the same period. Notably, this app did not generate any revenue during Q2 2022.

Draw it, developed by Kwalee Ltd, saw modest revenue with weekly figures peaking at $52 in mid-April. Downloads were relatively steady, with a notable peak of 7.4K in mid-April before settling around 3.5K by the end of June. Active users fluctuated, peaking at 16.7K in late May, then declining to just over 10K by the end of June.

Antistress - relaxation toys from JindoBlu demonstrated consistent performance. Weekly revenue remained stable, with minor fluctuations, peaking at $53 in late May. Downloads were steady, maintaining figures between 3.7K and 7.5K. Active users peaked at 55.2K in mid-April and ended the quarter with around 36K.

Pop it Fidget Toys 3D Games experienced a decline in downloads from 7.9K in mid-April to just over 3.1K by the end of June. Active users also saw a decrease, starting at 18.3K and ending at approximately 11.5K.

These insights highlight the dynamic nature of the ultracasual gaming market in the UK. For more detailed analytics, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2022